Virgin Hotels Las Vegas Implements Hidden Disabilities Sunflower Program Resort-Wide (2024)

LAS VEGAS (June 5, 2024) – Virgin Hotels Las Vegas, part of Curio Collection by Hilton, has partnered with the Hidden Disabilities Sunflower program, an innovative new way for guests to voluntarily signal to team members that they have a disability or condition that may not be immediately apparent and might need extra patience, support and understanding. The property is proud to be the first location in Nevada to partner with the Sunflower program to better serve all guests.

Through use of a Sunflower lanyard, pin, wristband or card holder, guests can signal their hidden disabilities to Virgin Hotels Las Vegas team members, who have received special training from the Sunflower network to recognize these identifiers and provide every guest with the service they need to make their stay comfortable and hassle-free.

“We strive to not only deliver guests with the best service possible, but to make our resort as accessible and inclusive as we can. We are beyond thankful to the Hidden Disabilities Sunflower program for equipping our team with the materials, training and support to improve the experience of our guests,” said Cliff Atkinson, President of Virgin Hotels Las Vegas. “I would also like to thank the team members at Virgin Hotels Las Vegas for being so eager and willing to take on this training. Our team is phenomenal, and I am excited for this new chapter of inclusion and accessibility at Virgin Hotels Las Vegas.”

Starting in the UK in 2016, the global Sunflower network provides their innovative program and training to businesses and non-profits across all sectors including retail, tourism, education and more. Globally 1 in 7 people, approximately 1.3 billion of the world population, live with a disability. These disabilities can be temporary, situational or permanent. Non-visible disabilities can be neurological, cognitive and neurodevelopmental, physical, visual, auditory and including sensory and processing difficulties. They can also include respiratory, heart, rare diseases and chronic conditions such as asthma, endometriosis and chronic pain.

Paul White, CEO of Hidden Disabilities Sunflower, said, “We are thrilled to welcome Virgin Hotels Las Vegas to the global Hidden Disabilities Sunflower network. As diverse as non-visible disabilities and conditions are, so are the individual access needs and barriers that Sunflower wearers face in daily life. It is wonderful to see how Virgin Hotels Las Vegas have committed time and energy to implement the Sunflower training to ensure that Sunflower wearers are recognized by their staff to receive the additional help, understanding and kindness they may need.”

For more information about the Sunflower at Virgin Hotels Las Vegas please visit their website hdsunflower.com.

Follow Virgin Hotels Las Vegas on Facebook, Twitter and Instagram for the latest updates.

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About the Hidden Disabilities Sunflower:
The Hidden Disabilities Sunflower enables individuals to discreetly indicate that they have a non-visible disability and may need additional assistance, understanding, or more time. Since Hidden Disabilities Sunflower was established in the UK in 2016, it has been adopted globally by businesses and charities to support their colleagues and customers. The Sunflower is recognized across a broad range of sectors – ranging from retail, financial services, transport including over 220 airports, travel and tourism, education, government, as well as healthcare, emergency service and entertainment. Hidden Disabilities Sunflower is available globally and has been launched locally in Australia, Belgium, Canada, Denmark, Ireland, Latin America, Mauritius, the Netherlands, New Zealand, the UAE, the UK and USA. Hidden Disabilities Sunflower is part of Hidden Disabilities Sunflower Scheme Limited, a private company based in the UK. For further information please visit: https://hdsunflower.com

About Virgin Hotels Las Vegas
Located just over a mile from the epicenter of the Strip, Virgin Hotels Las Vegas is a reimagined integrated resort that delivers a vibrant and inclusive environment for travelers and locals alike. Virgin Hotels Las Vegas features 1,500 Chambers and suites across three towers, a 60,000 square foot casino and sportsbook, a five-acre desert pool oasis with a multi-functional lawn, a renowned live music and entertainment theater, and a collection of 12 food and beverage outlets that includes the legendary Nobu, and the Kassi Beach House and Beach Club experience. Virgin Hotels Las Vegas is part of the Curio Collection by Hilton and has been consecutively awarded the AAA Four Diamond Award since its first year of operation. For more information, visit www.virginhotelslv.com.

About Virgin Hotels
Virgin Hotels is a luxury lifestyle hospitality brand that combines heartfelt service and a personalized hotel experience inspired by the innovation and smart disruption that Sir Richard Branson’s global Virgin Group has pioneered for over 50 years. Each property intermixes a passion for food and beverage with music, design, and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. The current portfolio includes seven hotels – Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville, Virgin Hotels New Orleans, Virgin Hotels Las Vegas, Virgin Hotels Edinburgh and Virgin Hotels New York City, followed by Miami and Denver in 2025 as well as the launch of Virgin Residences. In addition, Virgin Hotels continues to explore hotel, conversions, and ground-up development in Boston, Los Angeles, Austin, Philadelphia, Seattle, London, and more.

About Curio Collection by Hilton
Curio Collection by Hilton is a global portfolio of more than 140 individually remarkable hotels handpicked to immerse guests in one-of-a kind moments in the world’s most sought-after destinations. Each hotel in the Curio Collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by Hilton by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio, and follow the brand on Facebook, Instagram and Twitter.

Media Contacts for Virgin Hotels Las Vegas

Terri Maruca | Rilee Wolford
Kirvin Doak Communications
VirginHotelsLV@kirvindoak.com

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